News
Measuring Effectiveness of Promotional Products
November 18, 2015 | APPA Industry InformationMeasuring Promotional Product Effectiveness
One in three purchasers do not have a formal mechanism in place to measure the effectiveness of promotional products
Of the balance, staff assessment is the key indicator of effectiveness in Read more
Power Banks
September 16, 2015 | APPA Industry Information
There is a growing demand for power banks today, but there are differences!
When it comes to electronic devices, the absolute first priority is safety. Power banks differ from one another predominantly on the quality of the battery. This quality relates to Read more
Top Reasons For Using Promotional Products
April 08, 2015 | APPA Industry Information The most common reason for choosing to use promotional products is to enhance brand awareness
Promotional products are also commonly used as a means of adding value for event attendees and encouraging brand affinity