Measuring Effectiveness of Promotional Products
November 18, 2015 | APPA Industry Information
Measuring Promotional Product Effectiveness
One in three purchasers do not have a formal mechanism in place to measure the effectiveness of promotional products
Of the balance, staff assessment is the key indicator of effectiveness in the large corporate segment whilst SMEs tend to gauge effectiveness through direct sales, staff assessment and website traffic
Source is APPA survey conducted by Sweeney Research